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Growth Marketing Manager

WHO WE ARE: 

We are daring, we challenge each other to be innovative, and we take pride in the work that we do.

Launched in New York City in 2014, Resy builds operations software for the modern restaurant, using technology to redefine hospitality. We work with restaurants in 160 markets around the U.S. The best restaurants in the country use Resy to connect with their customers.

The company is co-founded by Ben Leventhal, co-founder of Eater.com; Michael Montero, co-founder and former CTO of CrowdTwist and current Techstars mentor; and Gary Vaynerchuk, noted social media expert, entrepreneur and investor. Other company leaders have deep experience in restaurants and hospitality, too.

ABOUT THE ROLE:

Resy is looking for a self-starter who is ready to jump in and drive our customer acquisition efforts. As our Growth Marketing Manager, you will work closely with the Head of Business Development to develop, execute, and track comprehensive customer acquisition and retargeting strategies. This person possesses a combination of analytical, strategic, and creative out-of-the-box ideas in order to drive revenue and customer acquisition goals.  

Our Growth Marketing Manager will help develop our performance marketing roadmap and execute strategies across all marketing channels. The ideal candidate has a demonstrated track record of successfully creating, executing and tracking B2C marketing programs where conversions and new users are the main KPIs. If you have experience in developing and executing customer acquisition strategies and are passionate about restaurants, then read on!

WHAT YOU'LL DO:

  • Own and execute our paid customer acquisition strategy
  • Create all paid media, direct response ads, and content marketing across Instagram, Facebook, and Google.
  • Test framework to make marketing as efficient as possible
  • Manage and optimize acquisition funnel metrics
  • Implement a retargeting program
  • Track performance, interpret data, and create optimization plans to ensure programs scale efficiently
  • Work cross functionally with Account Management and Marketing teams to create programs that map effective and impactful content to the appropriate stage of the buyer’s journey.  

WHO YOU ARE:

  • You have 5-8 years of Customer Acquisition, Social Media, or Digital Marketing experience.
  • You have a proven track record of creating, launching and driving successful cross-channel customer acquisition strategies with quantifiable impact.
  • You have experience working in a fast paced, high-growth startup environment and can adapt and innovate easily.
  • You have the drive to do what is needed in a constantly evolving environment while maintaining a “big-picture” view and positive outlook.
  • You are an expert in the paid media tools landscape, especially with Google and Facebook Analytics.
  • You understand consumer, SMB, and enterprise customer acquisition strategies and best practices.

WHAT WE OFFER:

  • Competitive salary
  • Full benefits (Medical, Dental, Vision, FSA, LTD, 401(k), Commuter Benefit, Life Insurance)
  • Unlimited Paid Time Off
  • Equity in the company
  • Paid Parental Leave
  • Professional Growth Opportunity Budget
  • Equinox gym discount
  • Beautiful dog-friendly Soho office with fully stocked kitchen and café
  • Company-sponsored social events, including Friday family meal
  • No shortage of good restaurant recommendations

Resy is committed to Equal Employment Opportunity through attracting and retaining a diverse team of employees and creating an inclusive environment for all. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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